About Us

Who We Are

My name is Doug, and I’m the Founder & CEO of Gatsby Chocolate. My background actually is in ice cream, not chocolate. I’m the cofounder of Halo Top, which was one of the first brands to combine “low cal” with “great taste” in ice cream. We ended up selling Halo Top in 2019 after which I – along with a bunch of other original Halo Top team members – started to think about what we could do next. We landed on chocolate because there were no low-calorie chocolate products – literally none; surprisingly, even the low-sugar options were still almost as many calories as regular chocolate.

But could we develop a formula that was way fewer calories than regular chocolate AND still deliver on taste? That was the challenge. Long story short, we got to work and spent over a year crafting the recipe for GATSBY Chocolate, and we’re ecstatic with the result. We think that our products truly deliver melt-in-your-mouth indulgence just like any other premium chocolate; they just happen to contain way less calories and sugar. Not bad for a year’s work right?

So we founded GATSBY Chocolate in 2021, and here we are: trying to do in chocolate what we did with Halo Top in ice cream!

What We Do

We make chocolate and other confectionery products that deliver incredible melt-in-your-mouth taste but somehow contain way less calories and sugar. Our standard is to make mind-blowingly good products that make you think, “I can’t believe this exists!” If you don’t feel this way – 🤯 – after eating our products, we’ve done something wrong.

Why Gatsby?

A lot of us have read The Great Gatsby (middle or high school book report anyone?) or seen the movie, and we thought “GATSBY” could be a really fun brand name with a lot of legs. In particular, the themes of richness and indulgence play really well for our line of decadent chocolate products. Also, Jay Gatsby has quite a bit of mystery and mystique to him, which lends itself well to the mystery and magic behind how we’ve created the world’s first low-calorie chocolate (and it actually tastes great!). Finally, it’s really fun to have an excuse to say “Cheers to you, old sport!” any chance we get.

Want to help?

As a true startup, we could use your help. We attribute our success at Halo Top largely to the word-of-mouth marketing from our earliest fans who were evangelical in their support of the brand and products. So if you like our products at GATSBY Chocolate, it would mean the world to us if you spread the word to as many people as possible! Also, if you haven’t already, you can sign up for our newsletter here to be the first to know about all of our new products.

Want to chat?

We respond to all emails and love to hear from our customers. If you have a question, want to share a story, need our help, or anything else, please drop us a note to [email protected].