In The Press

Gatsby Chocolate prides itself on providing a healthier version of decadence, with thoughtful plant-based confections that minimize calories and unhealthy ingredients while bringing delicious goodies to a hungry market. The Almond Dark bar is a stand-out in the collection, offering a rich indulgence at 70 calories and two grams of sugar per serving. With three servings in each 80-gram bar, eating an entire Almond Dark will net you half the calories and one-fourth the sugar of a Hershey's Special Dark Bar with Almonds. Not a bad prospect for vegan chocolate lovers with their eye on healthy eating, especially when it comes to their sugary snacks.

Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Doug Bouton, CEO & Founder of GATSBY, shares his entire entrepreneur journey:
"There is nothing more fulfilling than entrepreneurship, and I love everything about the grind and camaraderie. My lowest days as an entrepreneur – of which there have been many – still are ten times better than my best days doing anything else."

Bring dessert with GATSBY Chocolate! The Art Deco-inspired luxe chocolate company truly is addicting — and totally good for you. The Gatsby Sea Salt Extra Dark Chocolate Bar has more than 50% less calories than other leading brands. With flavor options Almond Dark and Classic Milk...opt to even snack on the delicious Peanut Butter Cups with milk chocolate that are the ideal ratio of peanut butter to chocolate, plus have no sugar added."

We’ve eaten countless Reese’s cups in our day. (Heck, this summer alone.) But recently, we discovered Gatsby’s better-for-you alternative, which boasts half the calories and a quarter of the sugar of the O.G. These peanut butter cups are also vegan, low carb and keto-friendly, since they’re sweetened with allulose and just a touch of sugar. We’re partial to the dark chocolate ones, because they offer just the right dose of bitterness.

In 2017, Halo Top became the #1 selling pint of ice cream in the United States and was even named one of the top inventions of the year by TIME Magazine. In 2021, [Doug] Bouton founded GATSBY Chocolate, the lowest calorie chocolate on the market, and already released nearly 10 products with ambitious plans to introduce more innovations this year, including unique products like Peanut Butter Cups (for only 50 calories per cup!) and an upcoming Oat Milk-based line that is vegan and plant-based.

Created by the Co-Founder of Halo Top Ice Cream, Gatsby Chocolate makes delicious chocolate bars and peanut butter cups that are not only incredibly tasty, but also 1/2 the calories of other premium chocolates (yes, you read that correctly!)

We know what you're thinking: it's way too good to be true. But cross our hearts, this stuff is seriously delicious — and you don't have to take our word for it. The people have spoken: the chocolates have more than 1,000 five-star reviews. As one reviewer said, "I've stopped buying any other chocolates. If I can have a chocolate this good, with much fewer calories, it no longer makes sense to get anything else." And why would you, when Gatsby Chocolates have less than half the calories and a quarter of the sugar compared to other premium chocolates?

If you've never had sea salt on your chocolate, trust me when I say something about it tastes like the pair was meant to be. And what better way to introduce yourself to the combo than with this chocolate bar from Gatsby? It's only 60 calories and holds just two grams of sugar. Win!

“Nothing crushes a sweet craving quite like chocolate does. Gatsby Almond Dark Chocolate gives you all the amazing flavor and satisfaction of chocolate, with only 70 calories and 2 grams of sugar per serving. With a mouthwatering, creamy taste and texture, this is one of the first chocolate bars that combines both allulose (a sweetener) and keto-friendly MCT oil, resulting in a chocolate bar that cuts the calories and sugar without compromising flavor.”

“Developed by one of the co-founders of Halo Top, the popular low-sugar and low-calorie ice cream, this new brand of chocolate is the lowest calorie chocolate bar on the market. With half the calories and 75% less sugar than a traditional chocolate bar, Gatsby is a great option.”

“If you love the taste of traditional chocolate bars but want to avoid the extra calories, fat and sugar, then allow me to introduce you to Gatsby chocolate. Founded by Halo Top ice cream cofounder Doug Bouton, the brand launched with two flavors: Classic Milk Chocolate and Dark Chocolate Almond.”

“Halo Top co-founder Doug Bouton is launching a chocolate brand with fewer calories and less sugar than traditional chocolate.”

“A co-founder of Halo Top ice cream has moved into the chocolate category with the launch of Gatsby Chocolate, a range of lower-calorie bars.Gatsby chocolate bars have less than half the calories of regular chocolate bars and approximately one-quarter of the sugar. Available in both milk and dark chocolate varieties, the tuxedoed bars are launching in more than 1,500 retail locations nationwide”

Gatsby chocolate is a new venture from Halo Top co-founder Doug Bouton and it shares chocolate with fewer calories and sugar than traditional chocolate. The chocolates set themselves apart with dressy branding that resembles a suit to match the brand name and products that contain half the calories and a quarter of the sugar of traditional chocolate.

“Melt-in-your mouth chocolate is a decadent indulgence often packed with sugar and calories. What if you could get the same great taste and texture without all the extras? Chocolate lovers rejoice because an exciting new chocolate has arrived. New GATSBY Chocolate delivers a rich, premium chocolate at only 60-70 calories and 4-6 grams of sugar per serving.”